Content and Ads that Drive Leads
Turn your content into a predictable pipeline of booked calls, not just views and likes.
2 min watch
See how C2L turns clarity into leads
Trusted by agencies, consultants, and service businesses
Most people skip straight to content production. That's why they fail.
We fix the foundation before touching distribution.
Clarity
Define what you sell and who you sell it to.
Credibility
Identify your unfair advantage.
Memory
This is when we make content.
Distribution
Get your content in front of the right people through PPC or organic—or both.
This is not for businesses looking for instant leads without putting in foundational work.
The ROI Journey
Most quit in the dip. Those who persist win.
Typical timeline: 30-60 days to first lead with organic, faster with paid.
Messaging & Positioning
Define clarity + display credibility
Content Production
First 50-100 videos across platforms
Analyze & Iterate
Watch time, CTR, engagement metrics
How we compare
Most agencies skip the foundational work. DIY means years of trial and error. We do things differently.
| Feature | Upsmash Full-service C2L | Typical Agency Traditional model | DIY On your own |
|---|---|---|---|
| Pricing Model | No results = no pay | Fixed monthly retainer | Your time + tools |
| Clarity & Credibility Work | Built into process | Usually skipped | You figure it out |
| Content Strategy | Test organic, scale winners with ads | Run ads without testing | Post and hope |
| Expertise Level | Sales + content + ads + on-camera coaching | Ads only (usually) | Learning as you go |
| Lead Guarantee |
Pricing Model
Clarity & Credibility Work
Content Strategy
Expertise Level
Lead Guarantee
You focus on your business. We focus on getting you leads.
Results
Real results for real businesses
Management Consulting
B2B Consulting Firm
ROI on ad spend
47 qualified leads in 30 days
Software
SaaS Founder
Demo calls booked monthly
From 0 to 15K followers
Legal Services
Professional Services
Pipeline increase
Content-to-close pipeline
Meet the founder
Kenneth Lai
Kenneth is an experienced social media manager who has worked with 6 to 8-figure companies, including professional services firms and coaches.
As a trained sales coach and improv instructor, he brings a unique perspective to content creation—helping clients communicate with clarity, authenticity, and persuasion.
He founded Upsmash Media to help founder-led businesses stop wasting money on content that doesn't convert, and start building systems that generate real leads.
6-8 Figure
Clients served
Services & Coaching
Industry expertise
Ready to get leads?
Book a call. We'll tell you if we can help. No pressure, no pitch deck, no BS.
Leads or you don't pay. That's the deal.
Rated on Google Reviews
20+
Founder-led businesses served
$1.3M+
Revenue generated for clients