Get leads for your business — or don't pay
Content and ads that convert. Only after we nail your message.
2 min watch
See how C2L turns clarity into leads
Rated on Google Reviews
20+
Founder-led businesses served
$1.3M+
Revenue generated for clients
Trusted by agencies, consultants, and service businesses
Most people skip straight to content production. That's why they fail.
Without clarity and credibility, your content won't convert—no matter how much you post. We fix the foundation before touching distribution.
Clarity
Define exactly what you sell and who you sell it to. Trickier than you think—most founders get this wrong.
20-min strategy call
Credibility
Identify your unfair advantage. Why should someone trust you over anyone else?
Memory
Turn clarity + credibility into content. Hook discovery, scripting, filming, editing, posting, and engagement.
Distribution
Get your content in front of the right people through PPC or organic—or both. Landing page design for max CRO.
No leads? You don't pay.
The ROI Journey
Most quit in the dip. Those who persist win.
Typical timeline: 30-60 days to first lead with organic, faster with paid.
Messaging & Positioning
Define clarity + display credibility
Content Production
First 50-100 videos across platforms
Analyze & Iterate
Watch time, CTR, engagement metrics
Find Your Fit
Answer a few questions to see which platforms and strategy work best for you.
Question 1 of 4
What type of business do you run?
Distribution
Two paths to booked calls
We offer and manage both. Choose based on your timeline and budget.
Organic Content
Cheaper, compounds, builds trust
- Lower cost per lead over time
- Builds long-term brand equity
- Compounds exponentially
- Content library becomes an asset
- Higher trust and credibility factor
Platforms we manage
Best for: Businesses playing the long game with consistent content.
PPC / Paid Ads
Fast, predictable, scalable
- Faster results (days, not months)
- More predictable lead flow
- Scalable spend with clear ROI
- Direct response focus
- Quick iteration and testing
Platforms we run
Best for: Businesses that need leads now and have ad budget to invest.
How we compare
Most agencies skip the foundational work. DIY means years of trial and error. We do things differently.
| Feature | Upsmash Full-service C2L | Typical Agency Traditional model | DIY On your own |
|---|---|---|---|
| Pricing Model | No results = no pay | Fixed monthly retainer | Your time + tools |
| Clarity & Credibility Work | Built into process | Usually skipped | You figure it out |
| Content Strategy | Test organic, scale winners with ads | Run ads without testing | Post and hope |
| A/B Testing | Constant iteration | Minimal or none | What's A/B testing? |
| Expertise Level | Sales + content + ads + on-camera coaching | Ads only (usually) | Learning as you go |
| Founder-Led Focus | Built for founders | One-size-fits-all | N/A |
| Lead Guarantee |
Pricing Model
Clarity & Credibility Work
Content Strategy
A/B Testing
Expertise Level
Founder-Led Focus
Lead Guarantee
We handle the entire content creative side — scripting, filming, editing, posting, engagement, and constant A/B testing.
You focus on your business. We focus on getting you leads.
Results
Real results for real businesses
Management Consulting
B2B Consulting Firm
ROI on ad spend
47 qualified leads in 30 days
Software
SaaS Founder
Demo calls booked monthly
From 0 to 15K followers
Legal Services
Professional Services
Pipeline increase
Content-to-close pipeline
Meet the founder
Kenneth Lai
Kenneth is an experienced social media manager who has worked with 6 to 8-figure companies, including professional services firms and coaches.
As a trained sales coach and improv instructor, he brings a unique perspective to content creation—helping clients communicate with clarity, authenticity, and persuasion.
He founded Upsmash Media to help founder-led businesses stop wasting money on content that doesn't convert, and start building systems that generate real leads.
6-8 Figure
Clients served
Services & Coaching
Industry expertise
Built for founders
We work exclusively with founder-led businesses
Agencies, consultants, operators, professionals—if you're the face of your business and you need leads, we can help.
Ready to get leads?
Book a call. We'll tell you if we can help. No pressure, no pitch deck, no BS.
Leads or you don't pay. That's the deal.